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Digital High Streets
The role of Digital Technology and joined up thinking in revitalising our Town Centres.
The Evolving Digital High Street
For over a century, the high street served as the go-to destination for everyday shopping needs. However, as highlighted in a recent LGA report, the way we engage with the high street has evolved significantly. What was once primarily a retail-focused, functional space is now increasingly valued for its social and experiential appeal.
This shift coincides with the rise of online shopping. According to the ONS, internet shopping skyrocketed from just 2% in 2000 to over 40% during the pandemic in 2021, before settling at under 25% today. While it might seem logical to view digital advancements as a threat to traditional retail, the reality is far more complex. Disruptive technologies, including those in the digital realm, often reshape rather than replace existing paradigms, offering opportunities for innovation and adaptation.
Attracting visitors, increasing footfall, optimising parking, improving air quality, and promoting local businesses is crucial to creating vibrant, inclusive spaces that drive economic growth, enhance social connections, and support sustainable job creation for the future.
At dbfb, we’re committed to supporting the growth and revitalisation of local Town Centres, Shopping Centres, and High Streets. To achieve this, we’ve developed a comprehensive suite of ‘Digital High Street’ services that seamlessly integrate various technologies into a single, cohesive experience.
Our solutions are designed to:
- Attract visitors to your local area.
- Enrich their experience while they’re there.
- Encourage repeat visits to boost local prosperity.
By increasing footfall, driving economic growth, and fostering stronger communities, our Digital High Street services contribute to creating vibrant, thriving town centres.
Additionally, our platform empowers retailers, administrators, and policymakers with actionable insights through a single, easy-to-use portal. This data-driven approach helps optimise the high street experience, inform decisions, and deliver on key policy outcomes effectively and efficiently.
Discover how dbfb’s Digital High Street services can transform your community.
- Digital High Streets brochure
Be brave. Get in touch.
