Powering the future of clubs on and off the pitch.
Bring connectivity, digital platforms and intelligent insight together to create better fan experiences, give coaches stronger tools and support player wellbeing.
THE DIGITAL SPORT OPPORTUNITY
Professional sport is about more than what happens during the game. Clubs are businesses too, competing for supporters, sponsorship, hospitality income and long-term commercial growth.
Fans expect easier, more connected experiences. Coaches have access to more data than ever. Players expect technology to support performance, recovery and wellbeing.
Digital Sport brings those priorities together, helping clubs strengthen fan loyalty, create new opportunities for revenue and build the digital foundations for success on and off the pitch.
Done well, it can help clubs turn better experiences and smarter decisions into stronger commercial performance over time.
Annual contribution of the UK sports industry to the economy.
Attended live UK sporting events in 2025
Of players reported as injured at any one time.
BUILT AROUND OUTCOMES
Digital Sport works best when technology is built around what the club is trying to improve - on the pitch, across the wider business and for the people at the heart of it.
That could mean growing the fan base, creating more valuable matchday experiences, giving coaches better information or helping players stay healthier, recover with the right support and manage the physical and mental demands of elite sport.
Together, those improvements can strengthen performance, loyalty and commercial growth over time.
“Fans are the heartbeat of any club. Without them, there’s no atmosphere, no revenue, no club.”Paul Sculthorpe MBE
Create a smoother, more personalised experience before, during and after the event, helping supporters engage more often, stay loyal and spend more time with the club.
Reliable WiFi and 5G connectivity
Digital ticketing and mobile payments
Personalised offers and event information
Connected safety and venue technology
Give coaching teams faster access to performance information, video and collaboration tools so preparation and decision-making can become more informed.
Real-time performance insight
Video and movement analysis
Secure mobile devices
Connected coaching and collaboration tools
Use digital tools and data to support performance, injury prevention, recovery and wider physical and mental wellbeing, helping players stay fitter, recover more effectively and perform at their best.
AI-supported movement analysis
Personalised recovery programmes
Wearable and performance tracking
Wellbeing and recovery environments
why digital sport matters
The technology behind a sports club touches almost every part of the organisation. Connectivity can power ticketing, payments and digital screens for supporters, while the same digital foundation can support coaching platforms, mobile teams and performance technology behind the scenes.
Bringing those elements together gives clubs a stronger foundation for improving the matchday experience, supporting coaching teams and giving players access to better-informed performance, recovery and wellbeing support.
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Margins matter. In sport, the smallest improvements – whether it’s fan experience, coaching decisions or player welfare – are what separate the good from the great.
Paul Sculthorpe MBE
ONE CONNECTED SPORTING ENVIRONMENT
A modern sports organisation has very different users and environments, but they still rely on the same digital foundations working reliably underneath them.
Build reliable connectivity across stands, hospitality, concourses and operational areas so digital services keep working when demand is highest.
Explore connectivity & networks →
Support ticketing, cashless payments, digital displays and connected experiences that make visits easier and more engaging.
Explore smart workspaces →
Keep coaching, operational and field teams connected with managed devices, mobile services and secure access wherever they work.
Explore mobile workforce →
Use connected data, AI and digital tools to support player assessment, performance, recovery and longer-term wellbeing.
Explore human balance →
WHY DBFB
Digital Sport relies on more than one system. Connectivity, mobile, AV, digital platforms and support all need to work together when fans, staff, coaches and players depend on them.
dbfb can bring more of that environment under one relationship, helping clubs reduce supplier complexity while creating the digital foundation for better experiences, stronger fan engagement and future commercial growth.
01
Bring connectivity, mobile, workplace technology and support together rather than managing every requirement separately.
02
Design the technology around stadiums, training grounds, hospitality areas and the people moving between them.
03
Give teams a clearer route for ongoing support when services need attention or requirements change.
04
Create a foundation that can support new fan, performance and operational technology as the club develops.
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Whether the priority is fan experience, better coaching insight or player wellbeing, we can help bring the technology behind it into one clearer plan.
